Dojo Lead Magnet: How I Helped Martial Arts Businesses Generate Hundreds Of Leads In 30 Days
Who the heck is Dojo Lead Magnet?
Dojo Lead Magnet is a ad agency that helps martial arts schools generate more leads and enroll more students with Facebook ads.
The goal?
Simple. These business owners want me to generate as many leads and new students as I can to help scale their businesses (and of course, fatten their bank accounts).
The results.
246 local leads generated in 30 days
If you know FB ads… then you know the more data your FB pixel has, the better FB’s algorithms can optimize your campaign performance. To feed your pixel data, you want to install it on your website ASAP. Which leads me to this…
These client’s didn’t have their pixel installed on their website.
Still, I was able to generate very profitable results for them with an ice-cold pixel.
And by “very” — I mean that some of these clients generated over 25 new students in the first month. And according to them, their average LTV per customer is over $2,100 (it may actually be higher).
How I did it.
I actually wrote a step-by-step guide about how to create your own Meta and IG lead gen campaigns here. From creating your ad account to creating your ad campaign — it walks you through everything. It pretty much teaches you to build the exact campaigns that got my clients these results.
Anyways… I did two things to get these results.
First, I created a simple FB ads sales funnel for my clients— which included a cold traffic campaign and a retargeting campaign.
Cold traffic campaigns target people who know nothing about you. This is where the bulk of ad spend goes. And it’s where you scale your business to the moon.
On the other hand… retargeting campaigns target people who’ve interacted with you. This could be people who visited your website or engaged with your ads. Either way, they’ve seen your business somewhere.
This is critical. Because how much (or how little) someone knows about you determines what you should say to grab their attention.
Just think of it like this…
If you saw someone attractive at the bar… would you immediately ask them to go home with you?
No— you wouldn’t. Because unless you’re some Casanova or a supermodel, you’ll probably get a drink thrown in your face.
The same goes for customers (minus the drink).
Check out how I did it below:
And that brings me to the next thing I did to get these results…
I wrote ad copy and created images/videos that grabbed attention. But how do you know what will grab attention?
You A/B test— A LOT.
I can’t possibly show you all the copy and creatives I created… so here’s a just a few instead:
If your first impression is that these creatives are rubbish and don’t look “professional”… I don’t blame you.
Most of these were shot on a phone. Because that’s what I asked my client to do.
There’s a place and time for professional creatives— but on Facebook you don’t always need them. And sometimes, you might be better without them.
Because at the end of the day… grabbing attention and generating business is the name of the game. And you gotta remember, Facebook is a social platform. Phone footage looks like something their friend posted.